Of course, to folks of a certain age, the only thing more inexplicable than PewDiePie is the very genre he inhabits - a form of entertainment in which watching someone play a video game is considered more entertaining than playing the game itself. There's just something about him that can't be explained."
#PEWDIEPIE OBSCURITY 5 MOVIE#
"Here's this guy with a webcam, and he's more successful than carefully managed movie stars and singers. "The guy is amazing," says Karen North, director of USC's master's program in digital social media. The Wall Street Journal reported last year that PewDiePie pockets $4 million annually thanks to his share of the revenue generated from the ads that precede his videos. And after dubbing PewDiePie a "gibberish-spouting clown" in 2013, Variety reported last summer that he had a higher Q Score among 13- to 17-year-olds than any actor or actress in Hollywood. His videos have nearly 9 billion starts, enough for every human on the planet to watch once, with almost 2 billion views left over. ET on June 11, easily the most in the site's history and more than pop stars Taylor Swift, One Direction and Sam Smith combined. At least, that's where the count stood on his exponentially growing legion of YouTube subscribers as of 10 a.m. (If you laugh upon hearing a man yell "Ughh, right in the baby maker" while a virtual skateboarder lands crotch-first on a railing, then PewDiePie is your man.)īut whether they're laughing or cringing, people are watching - 37,161,479 people, to be exact. Depending on your age, open-mindedness and overall level of maturity, they fall somewhere between sidesplitting comedy and crass frat boy humor. His clips are brash, crude and expletive-laced.
#PEWDIEPIE OBSCURITY 5 FULL#
His name is Felix Kjellberg, but he's best known by his channel name, PewDiePie, a persona the 25-year-old Swede created five years ago, before dropping out of college to upload videos of himself playing games full time. Subscribe today!įOR TWO DAYS, I have crisscrossed Brighton, England, a beachfront town two hours south of London, in search of the King of YouTube. We’ll let you know either way when the fateful day arrives.This story appears in ESPN The Magazine's June 22 eSports Issue. Rather than a completely calculated stunt, the sentiment could just as easily be an off-the-cuff expression of his current despair that, when the time comes, Mr. He is currently near 49.4 million subscribers, so it would be a weird publicity stunt with the target goal so close in range (as opposed to, say, deleting at 69 million). DiePie is upset, and says he will delete his wildly successful channel when it reaches 50 million subscribers. Or it could be that changes to YouTube’s system of alerts and prioritizing which content is shown (including low-hanging “clickbait” style videos) are affecting his viewer counts. It is possible as his content and style change - for example, releasing a 10 minute video bitching about the problems of being a YouTube multi-millionaire - people are tuning in less. The new multimedia that served as an alternative to new online media that served as an alternative to mainstream/print media is seeing itself struggle to compete with junk content that could just as easily be made infinitely, en masse by computer AI.
DiePie railing against “clickbait” videos that “has nothing to do with personality” and “just has a really great title, and a really great thumbnail” (in the highlighted instance, a hot bikini woman’s ass and back) finding wild success on the platform (10 million views in 6 days, in this instance of low-hanging fruit). DiePie points to some of his videos that are receiving less than two million views as evidence that something is wrong, given his typically higher numbers stemming from his near 50 million subscribers. DiePie also claims subscribed users - not just his own - are being unsubscribed from channels, a claim echoed by other top YouTubers, but denied by the company itself.
DiePie cites changes to the YouTube landing page, which show “trending” videos ahead of videos users actively subscribe to, and the need to click an additional button beyond “Subscribe” to actually get all channel notifications. In the video he rails at YouTube itself, saying, “YouTube is trying to kill my channel.” Mr. ” He notes, “I won’t quit YouTube, I’ll just delete the channel,” in order to “start fresh with a new shitty channel probably.” DiePie echoed a tweet from a few days ago wherein he “decided deleting channel at 50 million. In a histrionic video titled “DELETING MY CHANNEL AT 50 MILLION.” Mr. Felix “PewDiePie” Kjellberg, the most successful of the YouTube multi-millionaires, is disgruntled.
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